Jim Beam Bourbon has announced the launch of Lineage
The one-of-a-kind whiskey will be available to purchase in the global travel retail early 2021 for $250 (USD). Encompassing eight generations of expertise, knowledge and curiosity, Lineage, is the first bourbon from the Jim Beam portfolio to feature Freddie’s name.
Aged in charred white oak barrels in Warehouse K since 2004, the exquisite bourbon is 15 years old and has the same mouthfeel for which Jim Beam is recognized. With the perfect proof of 110 (55% ABV) the whiskey has notes of spice, vanilla and caramel, ensuring a balanced finish. The bespoke bottle also features the iconic Jim Beam seal, making the whiskey instantly recognizable.
“Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it’s a blend of the past, the present and the future.” -Fred Noe, Master Distiller
“Having spent a lot of time exploring travel retail outlets in my time, it was important to me to offer something special to travelers – especially during these trying times. Launching a product exclusively to travel retail is not something we often do, so we are excited to bring such a unique expression to our friends in airports across the world.”
Freddie Noe added: “I really enjoy breaking the rules and creating new and exciting expressions, so it was an honor to create this unique whiskey with my dad – one that’s different from anything out there in the bourbon world.”
Ed Stening, Head of Marketing Global Travel Retail at Beam Suntory, said: “The chemistry between the father and son duo is undeniable and has led to the creation of a truly unique whiskey. Championing innovation like this in travel retail is extremely important to us and something we’re committed to as we look to ensure the growth of the channel.”
About Beam Suntory Inc.