Wild Turkey Introduces Virtual Tastings

With the ongoing corona virus pandemic putting a damper on everyone’s travel plans, Wild Turkey has just released a virtual escape, as Wild Turkey transports travel seekers and bourbon enthusiasts to Kentucky with your own personal guided tasting for Amazon Alexa and Google Assistant.

The virtual tasting is led by the Legendary Russell family as the guided tasting offers an at-home virtual journey to the Bluegrass State – Home to America’s Native Spirit.

As we all continue to stay home and look for new ways for entertainment, Wild Turkey wanted to explore new ways to connect to its patrons by sharing the brands heritage and history. Wither you are looking to learn the basics of whiskey or to further refine your palate, you can kickoff your own Wild Turkey personal tasing experience with following commands on any Amazon Alexa or Google Assistant enabled device.

For Alexa enabled devices simply say “Alexa, enable Wild Turkey Tasting” (We think “Alexa, Talk Turkey to me” would have been amazing.)

If you are using a Google Assistant enabled device simply say: “Hey Google, talk to Wild Turkey Tasting” to be immediately & virtually transported to the Wild Turkey Distillery in Lawrenceburg, Kentucky.

Following the first command, you will be in the Wild Turkey Virtual Tasting portal where industry legends and Master Distillers Jimmy and Eddie Russell – a beloved father and son distilling duo with a combined 107 years of industry experience between them – personally lent their voices to guide consumers through a curated collection of Wild Turkey whiskies including: Wild Turkey 101 Bourbon, Wild Turkey 101 Rye, Rare Breed Bourbon, Longbranch and Kentucky Spirit.

Bourbon is a sensorial experience and in the past five years, more than 2.5 million people have visited the Kentucky Bourbon Trail. However, since travel isn’t a reality for many right now, this new experience is a compelling way to drive interest in American Whiskey while speaking to a new audience of tech-savvy consumers.

From nosing and tasting to sharing humorous anecdotes that are quintessentially Wild Turkey, the audio tour is meant for both the novice whiskey drinker and the more mature connoisseur. You will not only learn about the different styles of Wild Turkey whiskey, but also about the distilling process, the palate, glassware, and more from the masters themselves. Along the way, the Russell family – Jimmy Russell, Eddie Russell, Bruce Russell and Joann Street – conveys the history of Wild Turkey and the craftsmanship that sets it apart.

For those who don’t have their favorite Wild Turkey on hand, there is also a general whiskey tasting. And you can ask questions from “can I add water to my whiskey?” to “tell me a fun fact about whiskey.” As an additional “Easter egg” component within the skill, whiskey drinkers can unlock a special message from venerated actor Matthew McConaughey, Wild Turkey’s Creative Director and the co-creator of Longbranch.

For more information, please visit www.wildturkey.com.

About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio® and Jean-Marc XO Vodka®.

Campari America is headquartered in New York, New York. More information on the company can be found at www.campariamerica.com. Please enjoy Campari America brands responsibly and in moderation.