Elijah Craig welcomes the 2024 PGA Championship back to Louisville, Ky. and Valhalla Golf Club after a decade away from the Bluegrass State. To celebrate the Major Championship’s return, Elijah Craig, the Official Bourbon Supplier, will activate the “Elijah Craig Bourbon Speakeasy” on the course for spectators to enjoy as well as release a special Commemorative Edition of its Elijah Craig Small Batch in honor of the 2024 PGA Championship.
As the Official Bourbon, Elijah Craig will activate onsite during the Championship at the 14th hole of the course aptly named “On The Rocks,” from May 16-19, and during practice rounds. Larger in size and scale than any previous championship, spectators visiting the Speakeasy can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall. Throughout the course spectators can also find Elijah Craig featured in a signature cocktail at concessions. Offsite, area consumers will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Travelers visiting the Heaven Hill Bourbon Experience in Bardstown, Kentucky will enjoy special Elijah Craig golf cocktails and co-branded merchandise to welcome those from near and far.
A special-edition Commemorative Bottling of Elijah Craig Small Batch is now shipping to select retailers across the country to help fans mark the return of the Major Championship to Elijah Craig’s “backyard” where the brand is distilled, bottled and aged. The bottle will be adorned with a neck label featuring the PGA Championship’s Wanamaker Trophy, a gold coin emblazoned cork showing the 2024 PGA Championship logo and a face label prominently showcasing the “Official Bourbon” designation along with the PGA Championship logo.
The barrels for this special release are uniquely pulled from Heaven Hill rickhouses P, 1G and A – to further the ties to Elijah Craig’s Official Bourbon partnership with the PGA Championship and the PGA of America. This one-time offering will become available nationally leading up to the Championship on an allocated basis with a SRP of $36.99.
Speaking about the partnership, Max Stefka, Group Product Director, Elijah Craig Bourbon, said: “The Elijah Craig team is honored to be the Official Bourbon of the PGA Championship at Valhalla. We’re thrilled to mark the occasion with a commemorative edition of Elijah Craig Small Batch and look forward to toasting the best players in the world during this incredible Major Championship just a few miles from where Elijah Craig is distilled and aged here in Kentucky.”
Elijah Craig will further support the partnership with the 2024 PGA Championship with an investment in out of home advertisement in the form of billboards across Louisville and Lexington, Ky. as well as featured ads prominently placed at the Muhammad Ali International Airport in Louisville. Viewers watching the Championship from home will see brand ads running on ESPN+ and CBS during coverage of the event along with digital advertising across social media channels.
”Celebrating the PGA Championship’s return to Louisville, KY, would not be complete without an iconic brand like Elijah Craig,” said Meghan Miller, Director of Corporate Partnerships, PGA of America: “The PGA of America is proud to partner with Elijah Craig as the Official Bourbon of the PGA Championship.”
Elijah Craig continues to leave its mark on the golf world, where it is also known as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. Elijah Craig is also “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa, sports broadcaster Amanda Balionis, and the AT&T Pebble Beach Pro-Am Tournament.
About Elijah Craig Bourbon
Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $400,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com.
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